The Business of Hip Hop, Careers, and Activism
A Program featuring A.V. Perkins , D.M.C. of Run-D.M.C. , Lumidee , Aaliyah Duah and Deborah Harris
About this Program
Hip Hop moves people. The passion around Hip Hop creates opportunities for making money and changing minds. The business of Hip Hop includes music production, artist management, marketing, and entrepreneurship. Hip Hop also plays a big role in activism and politics. Hip Hop impacts the economy, social issues, and politics, while artists use their platforms to raise awareness about important issues.
